We are located on the Naramata Bench, just 5 minutes from downtown Penticton. Our wine shop is open for purchase Monday-Saturday from 11 a.m. to 5 p.m. No reservations are needed for purchasing. Scroll down to reserve your tasting experience.

Tasting Room

Woman walking in Roche wine shop

Learn about the history of Roche Wines with roots steeped in the French tradition. We offer in-person tastings as well as curb-side pick-ups.

Wine Club

Join our Black Book Wine Club and receive a selection of 6 bottles, 3 times a year with free or discounted shipping to your home or business. Learn more!


Stay tuned for our upcoming events. In the meantime, check out our videos and Instagram.


We encourage you to make a reservation, our tasting options are found below. For same-day bookings, please email or call 236-422-2722 between 11 a.m. and 5 p.m.


Your tour and/or tasting is an opportunity to experience our wines with the insight of a wine professional. Our small team is made up of winemakers, sommeliers, and WSET-certified wine enthusiasts, ready to share our perspective and experience. You will leave with a deeper understanding of our philosophy and of the unique identity of our region and its terroir.

Roche Wines “Savoir-Faire” Tour Experience

$12 Tasting Fee | 30 minute tasting

Taste a selection of 4 wines with the guidance of a wine professional. Compare and discuss the influences of grape variety, tradition, terroir, and winemaking techniques. Our $12 fee is refundable with a $50 purchase/pp and a portion of it is donated to Discover Naramata.

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Tasting participation is limited to members of your group, 6 persons maximum due to the small size of the wine shop. Please email for special requests.


Please note our tasting fees also include a small donation to Discover Naramata. For special requests or for same-day bookings, please contact us directly at (236) 422-2722 or