We are located on the Naramata Bench, just 5 minutes from downtown Penticton.
Our wine shop is open seven days a week from 11 a.m. to 5 p.m.
Reservations are recommended, but not required.

Scroll down to reserve your tasting experience.

Tasting Room

Woman walking in Roche wine shop

Learn about our deep roots in French tradition and our passion for soils, vines and wine. Dedicated to natural, artisanal farming and winemaking, we strive to reveal the intimate relation of wine and terroir.

Wine Club

Join our Black Book Wine Club and receive a selection of 6 bottles, 3 times a year with free or discounted shipping to your home or business. Learn more!


Stay tuned for our upcoming events. In the meantime, check out our videos and Instagram.


Your tour and/or tasting is an opportunity to experience our wines with the insight of a wine professional. Our small team is made up of winemakers, sommeliers, and WSET-certified wine enthusiasts, ready to share our perspective and experience. You will leave with a deeper understanding of our philosophy and of the unique identity of our region and its terroir.

We encourage you to make a reservation; reserve below. For same-day bookings, please email or call 236-422-2722 between 11 a.m. and 5 p.m.


Roche Wines “Savoir-Faire” Tasting Experience

$12 Tasting Fee | 30 minute tasting

Taste a selection of 4 wines with the guidance of a wine professional. Compare and discuss the influences of grape variety, tradition, terroir, and winemaking techniques. Our $12 fee is refundable with a $50 purchase/pp.

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Tasting participation is limited to members of your group, 6 persons maximum due to the small size of the wine shop. Please email for special requests.


For special requests or for same-day bookings, please contact us directly at (236) 422-2722 or