Roche Wines is located on the Naramata Bench, just 5 minutes from downtown Penticton.


Direct Sales  

Our wine shop is open for purchase every day from 11 am to 5 pm.

Private Tasting/Tour Experience

Reserve your 30-minute private tasting for up to 6 guests every day. Taste 4 wines with the expert guidance of a member of our team.

Our informative non-refundable tastings (which may contain a tour component),  may be reserved on the hour from 12 pm-4 pm and are $15/pp with a portion of the fee to support Discover Naramata. Walk-ins are accepted whenever possible.

For same-day bookings, please email or call 236-422-2722 between 11 am and 5 pm.

If you are unable to visit, there are several ways to purchase our wines.


1.      Curbside pickup: order via our website or phone. When you arrive, call us at 236-422-2722, and we will deliver your wine promptly to your vehicle in the parking lot. Outside these hours please get in touch with us via email at

2.      Join our Black Book Wine Club: receive a selection of 6 bottles, 3 times a year with free or discounted shipping to your home or business. Add wines of your choice with no added shipping charges: access pre-release allocations, small lots, and invitations to tastings and events.

We appreciate your support and wish you good health and happiness! We look forward to the opportunity to welcome you in person or online.

Tasting Room

Learn about the history of Roche Wines with roots steeped in the French tradition. We offer in-person tastings as well as curb-side pick-ups.


Our vineyard is visible from the tasting room. We’ll tell you all about how and where we grow our grapes.


Stay tuned for our upcoming events. In the meantime, check out our videos and Instagram.


Stay in touch

We have a quarterly newsletter to help everyone stay connected. Sign up and keep up to date on upcoming wine releases and winery events. You don’t want to miss out!